Blog post image
Strategy
Why strategy should come before marketing tactics
Before choosing ads, social media, email, or SEO, start by getting clear on the audience, message, and outcome.
Read MoreA Fresh Take
on Marketing
Not a template. Not a cookie-cutter.
Designed to uniquely fit your business.
Sales could be up? More customers would be nice?
We've brought extra business to clients local, regional, national and global ... for 40 years and counting. And yes, we've got this.
Dreams are one thing. Action’s another.
Make the call: 602.558.7540
Make the call: 602.558.7540
WHAT WE DOWe’re not alone. But we are Rare.
First, strategy. Then media.
We’re not alone. But we are Rare.
Different. Effective.
Why? Because what we do WORKS.
Most marketing “specialists” lead with their favorite platform — social, SEO, paid ads, email — and cram your business into it.
We do better. Because we start by understanding you:
- your structure
- your product
- your audience
- your vision
- your growth goals.
First, strategy. Then media.
Our focus? Results.
Using your answers, we build a strategy unique to you. Only then do we choose the most appropriate media.
The result? Pinpoint targeting. Precise budgeting. And almost always, significantly more business at significantly less cost.
Let others be satisfied with empty clicks and views. Our focus is real results, real dollars. For you.
HOW IT WORKS
Four steps. Zero guesswork.
1
We listen.
A frank conversation about where you are, where you want to be, and what’s getting in the way. We review your business inside and out before we recommend anything.
2
We diagnose.
Blunt assessments. Zero fluff. We look for gaps, bottlenecks, hidden revenue and unicorns — sometimes there are quick wins before we even start a campaign.
3
We build.
No cookie-cutter programs. You get a tailored plan specific to you ... with clear objectives, a defined audience, and only those media channels that make sense for your business.
4
We execute and measure.
We translate your strategy into real-world expertise ... track gains in real time ... keep on point so your message stays sharp. You’ll know exactly what’s working, and why.
ABOUT
So who is this guy?
John Graham Seeliger, Principal and CSO
Born and raised in multicultural, multilingual South Africa — with 27 quarrelling tribes (two of them white) and profound cultural complexity — John learned the expertise to message wildly different audiences in ways that actually land.
Then he left the house of Apartheid, headed for the Home of the Brave.
He's held key creative and strategic positions at major global ad agencies and smaller boutiques. Retired. Hated it. Un-retired. So more recently, he puts those decades of distilled knowledge to work for small businesses and entrepreneurs who need real results, not jargon.
With a background reaching back to the insanely productive Mad Men era, John works today with a cutting-edge team of web, AI, and social media specialists who keep your work firmly planted in the 21st century.
Brutally honest. Genuinely invested. And yes — he still loves his work.
PROOF POINTS
It’s all about Results
Our methods scale to any size business. Medium, big or small.
100%
capacity, post-9/11
Elite resort hotel
The months after 9/11. Few airlines flying, resorts mostly empty. Except here -- our multimedia promotion packed these suites, even through an Arizona summer!
600%
above fund-raising target
Wounded warrior hospital
Flipping the script, we mailed out cash (worth $65 in today’s value) to controlled prospects, asked them to return it 2X-5X within a week. They did, and more.
70%
opening response
Flag carrier airline
Flying empty. Near bankrupt. Our campaign first identified, then reached out to three untapped markets. Result? Flights overbooked.
650%
over projected ROI
IBM refurbs
No buyers cared to watch their sales demos. We said if you do, we’ll give you lots of ... M&Ms. Result: Warehouse almost emptied.
82%
national market share
Construction Equipment
Who uses a child’s story book to find a way inside prospects’ homes? We do. Result: Our unique campaign plus intensive sales training dominated this market inside a single year.
30%
business growth
Arizona state bank
They wanted new customers. Our research revealed that current clients knew nothing about this bank’s other products -- so we re-targeted from external to internal.
REVIEWS
What it’s like to work with us.
(We didn’t say this. They did.)
“Of all the Relationship Marketing people I’ve worked with, there’s only one whose standard is matched by John Seeliger’s. That one is Lester Wunderman.”*Leonard Schwartz — Executive Vice President, New York Times Publishing (NYC, NY)
“John Graham Seeliger is an absolute creative dynamo. His ideas are fresh, his execution is sharp, and his results speak for themselves.”Scott Hansbury — CEO, Anthem One LLC (Scottsdale, AZ)
“We were all just astounded by the quality of your tactical and creative work ... Delighted with the results, too. Thanks for helping us out of a jam – what a pleasure to deal with a competent, no-nonsense professional for a change!”Bonny Lepore — Print and Advertising Director, Yaffe Advertising (Phoenix, AZ)
I hired John many times to create and manage marketing campaigns because of his extensive knowledge and experience with a wide variety of marketing disciplines, as well as his consistently high-performing strategy and tactics, effective and on-target creative, and excellent ROI. I enjoyed working with him and would do so again in a heartbeat.Jeanne Cook - Product Manager, IBM
LATEST INSIGHTS
Ideas that lead to better results.
Straightforward marketing insights, practical ideas, and lessons learned from decades of building campaigns that work.
Blog post image
Growth
The difference between attention and actual results
Clicks and views may look good on a report, but the real question is whether the campaign created measurable business.
Read MoreBlog post image
Messaging
How to make your message land with the right people
Strong messaging starts with understanding what your audience cares about and speaking to it clearly.
Read MoreLET'S TALK
Ready when you are.
Not sure if you need help? No worries. A quick conversation costs nothing — and you'll know exactly where you stand. Plus, what your next step should be. If any. No sugar-coating, no pressure, no BS. Call now. And if you're on the right track, we'll tell you that too.
Start the conversation.
Phone:
602.558.7540
Email:
johnseeliger@cox.net
Location:
Phoenix, AZ